Our Services

With 15 years of experience we are specialised in Tour Management, Advancing and Guitar-/Backline work.

Guitar- / Backline Tech

As a touring Guitar-/ Backline Technician we make sure all equipement is soundcheck and show ready. We do maintenance on all instruments and their amplification and repair where needed.


We offer show and tour advancing. From planning travel and booking accommodation to hiring personnel and equipment. We are the pre-show safety net between Artist and Promotor for a single show or for a whole tour.

Tour Management

Handeling the day-to-day on one-offs and tours. We are the buffer between an Artist, Crew, Management and Promotor. Next to making schedules, accounting and troubleshooting unforeseen issues, we have a wide range of tasks.



Short Story…. Since 1995 Willem van Roekel has been busy with making music in several bands.
In 1999 he started to work at one of the biggest sound and light rentalcompanies of The Netherlands. He got caught in the web of entertainment and started his own company as a Worldwide Touring Guitar-/Backline Technician in 2007.
While expanding his touring experience over the last years, he also started doing Tour Management and Tour Advancing for Artists and bands on their (Inter) National tours and one-off shows.

No tour is too small or too large. All business is considered and appreciated. Feel free to inquire for availability.

Recent Clients...

"Another 6 hours to the following show, my ears still ring from two days ago. I don't know where I am, but it feels like home. Give me loud guitars and some microphones"